How to embed gender equality in the marketing industry

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In the lead up to International Women’s Day, WiQ partnered with Marketing Week, to explore how businesses in the marketing sector can enable women to fulfil their potential and achieve gender equality in the workplace.

At the moment, women are poorly represented on corporate boards; hold less than a fifth of senior roles at UK companies and experience an average gender pay gap of 14%. Marketing Week’s Career and Salary Survey 2018 reveals that women in the marketing industry earn less than male marketers in every sector and in every role, except that of marketing assistant. It is clear that companies have work to do to embed diversity and inclusion into the heart of their businesses.

At the WiQ event held on the 7th March, entitled celebrating Women of Impact, panellists including HSBC’s global head of communications Jenny Varley, radio presenter Angie Greaves, MiQ director of talent Clare Martin and Ruth Mortimer, managing partner at Econsultancy, held a thought-provoking discussion around the issues of gender equality. Ahead of that debate, marketers from a range of sectors told us what needs to be done to close the workplace gender gap.

See the full article here

Hannah Simpson